![]() ![]() “At this point, do I think it will make a huge impact in changing the film industry?” Croteau said. “I think it has potential to be popular, but it’s going to take some time.”Īudiences will have to embrace 4DX viewing methods to make it economically worthwhile for theaters and studios. “I think it would attract more people to go back to watching movies in theaters, but also would be more expensive,” said Ana Guinto, sophomore studio production major. As a result, 4DX will require a sizable investment from theaters and studios. Croteau said there would potentially be insurance and health costs and concerns involved, as well. ![]() In addition, it costs about $1 million to install a 200-seat 4DX movie theater. It would give and take to both crowds.”ĤDX requires additions to the film production process because the experience must be programmed and communicated to theaters. ![]() I think bringing those aspects into film would both draw people in and entertain them immensely, as well as somewhat isolate the group of people whose sensors are easily overloaded. “It also made you feel like you were a part of the action and inside the movie, which was also super exciting. “It felt like being on an amusement park ride,” Logan said. While she enjoyed the experience, she acknowledges downsides and questions how long popularity of 4DX would last. If studios spend the time and money to program and communicate these films to theaters in order for them to have these experiences, is it going to be worth the money when you have two rows of these 4D seats in the back of some of your theaters?”Įsther Logan, freshman worship arts and ministry major, has seen movies in 4DX. Now, looking at 4D, you are looking at the same situation. “There are illnesses, specifically illnesses of balance like vertigo, that do not respond well to 3D. “Not everyone likes the sensation of 3D technology,” Croteau said. When your own flesh actually feels something, a rumble, a jerk you could be pulled out of the story world rather quickly.”Ĭroteau also said that if theaters continue to install 4DX technology, they will most likely have to continue offering options such as 2D and 3D experiences to appeal to all viewers. You are always in your body, and there is a sort of identification with people on screen. Watching film is always an embodied experience. It is the thread that holds the film together. “We go to movies for lots of different reasons, and it is not all based on the story, but the story is extremely important. “I think that it can be more distracting from your involvement in the story,” Croteau said. “I have not heard anyone walk around saying, ‘I cannot wait until those 4D seats are in there.’”Ĭroteau said that, in addition to concerns viewers might have about feeling physical effects for the entire length of a film, one of the chief reasons she believes 4DX might not become as popular as some might have thought is that the motion chairs and special effects could distract the audience. “I have not seen that they have been super popular, although they were fairly recent when we went into the lockdown,” Croteau said. Melissa Croteau, professor of film studies, said that, although theaters are beginning to install the technology, she has yet to see people begin to favor 4DX as a film viewing option. However, as of 2020, only 32 theaters throughout the U.S. theaters.ĤDX first made an appearance in South Korea in 2009. Regal Cinemas leads the implementation of this technology in U.S. It includes motion seats, environmental elements such as scent and other special effects. Developed by CJ 4DPLEX, 4DX is meant to immerse the audience in a film through appealing to multiple senses. 4DX technology has begun to appear in more theaters across the country.
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